As always, the summer was a great time for resetting and working to set clients up for success come autumn and beyond. From recent conversations, I've jotted down six tips for building communications from the ground up, and wanted to share them.

I’ll start by saying this post is not to throw shade on those who take a well-earned break over the summer. Personally, I find this historically quiet time in the NHS the perfect chance to take stock and crack on with projects that would ordinarily get pushed to one side, but are absolutely essential for business success.

What makes a newsworthy piece and why noone can guarantee you earned media coverage (spoiler alert: if they can guarantee it, they’re paying for it).

What I like about freelance work is that I have the chance to work with clients through key moments on their journeys. Acquisitions and sales, tech crashes, PR threats, new strategies, product launches - I’m there through it all, and that’s a special job to have.

Here’s why your path to profitability and customers will be longer and harder if you keep pushing communications down your list of priorities (and what to do about it).